Nearly two decades have passed since the tragic events of September 11, 2001, but the pain still feels fresh. The loss of around 3,000 lives in the terrorist attacks is a memory that has been etched into the hearts of Americans—and the world—forever.
The words “9/11” bring a wave of sadness, but they also symbolize something else: resilience. They remind us how the nation came together in the face of unspeakable horror, standing united against those who tried to break it. And as the world watched, people from all corners of the globe shared in the grief, offering their solidarity and support.
In the midst of this national tragedy, something unexpected brought a glimmer of hope: a commercial from Budweiser, the iconic American beer brand. Featuring the majestic Clydesdale horses, this heart-wrenching tribute captivated millions, leaving many viewers wiping away tears.
In the ad, the Clydesdales journey through the streets of New York City, passing landmarks like the Statue of Liberty and the Brooklyn Bridge. They eventually reach the spot where the Twin Towers once stood, bowing their heads in silent respect. It’s a simple, yet powerful message: “never forget” and “never again.”
What makes this ad even more touching is that it was only aired once—until the 10th anniversary of 9/11. That’s when it made a return, this time with subtle changes to reflect the passage of time. Paul Chibe, Vice President of Marketing at Anheuser-Busch, explained that the ad’s re-release wasn’t just about remembering—it was also about honoring the lives lost and supporting the National September 11 Memorial & Museum.
It’s more than just a commercial. It’s a reminder of the strength and unity we showed, and continue to show, in the face of tragedy. How will you remember 9/11? Maybe share this powerful tribute with a friend, so we never forget.
